|"The Resistance" Magazine Ad|
One thing that is apparent immediately here is how little is on the poster. There is a large image, the band's logo in bold, the name of the item in bold as well as the date of release and the band's website noted at the bottom. The lack of 'clutter' does make the poster quite eye-catching; it is quick to look at and doesn't take up so much time as a poster with a lot of information on would which may encourage people to skip on through the magazine.
One thing that is absolutely necessary for a magazine Ad is for it to be noticeable immediately and capture it's Primary and Secondary Target Audiences. This advert is one example that will definitely be noticeable to fans of the band. Much of this is to do with the bands name and logo in the top left corner. Because it is a bold font and by itself with nothing around it, it really stands out and anchors the poster as coming from the band Muse.
|"The Resistance" Album Cover|
In summary I think this is an effective magazine advert, though I could understand why other people may see it as boring and a poor advert. This emphasizes the importance of the Target Audience and how different audiences can see the same product in two different ways. Whilst I also think it is a good example to look at for our own product, the style isn't necessarily one that we want to follow as we are looking to show a number of different skills in the creation of our own magazine advert.