Tuesday, 20 March 2012

WS - Magazine Ad Relationship To Video

Our Magazine Advert
In a previous blog post I have looked at the similarities and links between our digipak and our music video. They are two out of the three items that make up our overall "package" with the third product being a magazine advert. Throughout the creation of all three items we have being trying to keep similarities and links between them all to show that they make up one package. Some of these links may be obvious, while others may be deliberately more subtle so that our Target Audience may understand them, but may also keep a bit of enigma for other audiences/potential buyers.

As stated in the post regarding our digipak, there is a couple of themes that we tried to keep running throughout all three of our products to link them together. One of these themes is gaming. The background to our Magazine Ad is a screenshot from Mass Effect which is the same game that we have taken a screenshot for for our Digipak. This links in with the whole theme of gaming that is present through all three products, but is clearly shown through the video format. This is the clearest link between our magazine ad and the video.

The picture of the Digipak on our magazine ad is another link between all three products. The Digipak contains our music video and displaying it on the magazine ad links them all together.

Another key theme that we tried to get running throughout all the different parts of the package is the idea of isolation. This is a huge and key part to our music video, though it proved quite tough to transfer this to our magazine ad. We had an idea where we split a picture of the protagonist in half so that it was half real person, half avatar to show how that is a major part of his life and his desire to be like the avatar. For a number of reasons however, this wasn't possible. We still feel like the space aspect of the background for the magazine ad works in a similar way to show isolation though. Space is obviously a large open space with no known human life which signifies the loneliness and isolation aspect within our video.

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