Magazine adverts are placed in media related products, normally music magazines including Q and Kerrang. These adverts gain awareness of a new album, single, digipak, special edition disc, or several tour dates, etc The main Common Code and Conventions are:
- Artists Name (in large font)
- Album Name (usually the same size font as the artist name)
- Album Cover
- Bold writing
- Web Address of artist, record labels and ticket retailer
- Colours compliment each other
- Twitter, Facebook and Youtube pages
- Tour dates (if any)
- Record Labels
- Says the format it is available in - CD and download
- Font Variation, framing and colour
- Theme of the artist - fits with the lyrics and albums
- Information about the album (usually says "Including" followed by the singles released from the album)
- QR Codes
- Introductory sentence to grab the audience's attention 'the wait is finally over...'
- Thumbnails
- Photo of the CD/Product/Merchandise
- Format (CD, CD + DVD, CD + Vinyl or Digital)
- Either release date, out now or pre-order
Other Conventions we found as a group:
- Album artwork is included in the advert (All)
- Says 'new album' on the ad (3/6)
- Tour dates (2/6)
- Release date (all)
- Social media links - twitter/ facebook (no longer myspace for newer releases)
- Tickets website (2/6)
- Artist website (All)
- Artist name positioned top, central on the page (5/6)
- Tour sponsor advert and website (1/6)
- Phone number for ticket (1/6)
- Name of hit single included in the album (2/6)
- Image of the band (3/6)
- Thumbnails of the album (1/6)
Other Ideas:
- Label it as limited addition to increase sales
- Image of digipak spread out
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