Music videos have been previously know as talkies, Screen Songs, Promotional clips and Musical films. Although modern music videos are primarily made and used as a marketing device intended to promote the sale of the accompanying single and album.
During the 2000s lo-fi videos started being made. Lo-fi is made with minimal budgets and not much shot variation, such as Yellow by Coldplay. The most common lo-fi music video is called a one-shot where the entire video is one shot. The reason for these types of music video becoming what it is known for today was due to the shift towards internet broadcasting and a rise in popularity for user-generated video sites with YouTube being the leader in the market.