SP - Analysis of the Class Vodcasts

This week we have been looking at different groups vocasts within our class which we made a few weeks ago. We did this because it linked in with our weeks focus which was codes and conventions of music videos. We are constantly trying to gain a greater understanding of the codes and coventions of music vidoes within each genre and how these can differ. 

Tom Wardman - Tyler The Creator - Yonkers

Rob Shaw - Muse - Knights of Cydonia

"Yonkers" by Tyler the Creator

• Video was just two shots.
• Therefore the video used very long takes.
• Not much editing involved.
• Used a handheld camera.
• One man singing.
• Focus is on this man

"Knights of Cydonia" by Muse

• Made in 2006 and was a high-budget music video.
• Had an online competition to spot the fifteen intertextual film references.
• Has a few performance aspects in the video as well as the Narrative aspects.
• Large number of special F
• Includes lip-synching
• Makes use of crane shots
• Includes footage supporting the Male Gaze theory.
• Makes use of multi-layering.

Mel Abraham - Beyonce - Single Ladies
Will Spivey - Snow Patrol - Take Back the City

 

Single Ladies

• The whole video is one continous shot however broken up into parts
• 15-24 audience with female the main target however secondary audience is male because of the male gaze aspect to it
• Concept and performance
• Beyonce could be seen as a sex symbol to the male audience
• Black and White effect 
• Lots of shot variation

Take Back the City

• Released in 2008
• Reached number 6 in the UK
• 18-35 audience
• Male + female audience
• Concept
• Stop motion shots used in the video
• Very unusual for a music video
• Performance aspects too
• They held a competition allowing fans to appear in the music video
  

 

Harry Knight - Martin Solveig - Hello
Kyle Meeson - Avenged Sevenfold - Afterlife

Hello

• There is an extended version which lasts 8 mins
• Extended version has a "short film" effect to it with the protagonist and his trainer talking
• Lots of shot variation
• Titles + Company Idents
• Diagetic sound in the video but not in the actual song
• Repeated shots
• Takes codes and conventions from film
• Male stereotypes
• Antagonist - facial hair = bad guy
• Concept video

Afterlife

• Narrative Enigma
• Focus on frontman
• Performance and concept
• Made in 2006
• SFX - goes from white location to black every so often
• Leaves the audience working out what happens due to narrative enigma
• Dark clothing
• Band instruments change colours when they swap from the white location to the other
• White dove with dark location 
• Cut shots to tarantula and dove on multiple occasions
• Cut shots to band member dancing
• Cut shots to person running

 

Ellie Fry - Lady Gaga - Bad Romance
Gina Maunsell - Madonna - Material Girl
Jess Thorne -Rihanna - Umbrella

 

Bad Romance

• Released 2009
• The video contains elements of sex and not being in control of yourself
• Anti-feminist way towards women
• White clothing and big "dog" eyes to show her as innocent
• Narrative of her being bid on by men and then bought later
• Ends with Gaga getting revenge on the man that bought her by killing him
• The end shows her in black clothing and next to a skeleton
• Intertextual Reference to Madonna with the iconic bra

Material Girl

• Released 1985
• 15-24 audience but both male and female
• Young actors in the video
• Male Gaze because of what the females are wearing
• Blonde, red lips + pretty attracts the males (male gaze)
• Female are attracted to it too because they want to aspire to be like her
• Narrative video
• Madonna compared to Marilyn Monro

Umbrella

• Jay-Z is in the music video therefore attracts his fans to this video because of him being it it
• Lyrics based on the weather in Britain
• Stayed in the charts for 7 weeks
• Risky clothing
• Only wearing Silver paint + tight leather clothing therefore attracting the male audience through male gaze
• SFX used in the video such as faked rain falling
• Background dancers
• High budget